07
Method
August 2026
When sources disagree, publish the disagreement
Two reputable outlets can report the same funding round differently. The temptation is to pick the more convenient figure. We publish neither.
Field Notes
Short observations that come out of building the archive — about the cases, about what repeats across them, and about where the record runs out.
A note is published only when the archive supports it. Several carry a figure counted from the live record rather than written down, so they stay true as the archive grows.
07
Method
August 2026
Two reputable outlets can report the same funding round differently. The temptation is to pick the more convenient figure. We publish neither.
06
Method
August 2026
An organisation writing about its own director is not independent evidence, however accurate it is. We hold cases back on that basis, including ones we would like to publish.
05
Method
August 2026
A reading drawn from a single case can be worth publishing. It is not worth calling a pattern, and the difference is not cosmetic.
04
Method
August 2026
Some links in the archive are our reasoning rather than anyone’s account. They are marked as such permanently, and no amount of confidence promotes them.
03
Observation
August 2026
Reporting is consistently good on decisions and actions and consistently thin on problems and constraints. The gap is not random — it sits at the front of every chain.
No Uzbek founder had done it.The paper that became a patent.
02
Method
August 2026
A world title is thoroughly documented and tells us almost nothing about the thing this archive looks for. Outcomes are what agency sometimes produces, not what it consists of.
01
Method
August 2026
We can publish a case that shows what someone did and still not know what they were up against. Those cases are weaker than they look, and we mark them rather than round them up.
Twenty-five years away, then a roadshow through nineteen cities.A shop where buying and learning are the same visit.Construction, Not Disruption